The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You
In this high-energy keynote, bestselling author and Contently founder Shane Snow shares the secrets from his and Contently Executive Editor Joe Lazauskas’s brand new book about the hidden science of storytelling, revealing the subtle differences between content marketing that makes an enormous impact and content marketing that disappoints. In 2017, it’s harder than ever to do content marketing that stands out while also standing the test of time. To show how to do both, Snow will take the audience through neuroscience experiments he’s had conducted on him, social experiments he’s conducted on thousands of people, and the results of case studies of hundreds of enterprise content marketers--in his signature presentation style that audiences say is like “Gladwell meets McGuyver” and “everyone won’t stop talking about it.”